MIDMAC International
A twelve-storey residential tower over a retail arcade — facade design for Jeddah, Kingdom of Saudi Arabia.
A state-of-the-art address — a tower whose facade is engineered as a single, continuous gesture.
MIDMAC Tower is conceived as one sculpted volume rather than a stack of floors. A continuous ribbon wraps the curved corner, rises the full height of the building and returns across the crown, binding two very different elevations into a single, unmistakable silhouette. Within that frame the facade is disciplined and quiet: a taut grid of full-height glazing, deep graphite reveals, and slender champagne fins that catch the sun and throw the elevation into relief.
By day the tower reads in clean contrast — light metal against dark glass. By night the ribbon becomes a drawn line of warm light, tracing the profile of the building and the curve of the balconies, while the vertical signage blade carries the MIDMAC mark at city scale. The lighting is integrated into the facade profile itself; no fixture is visible.
At street level the building opens. A generous glazed colonnade sets the retail frontage back behind a shaded arcade, giving pedestrians depth, shadow and shelter, with landscaped planters and lighting extending the architecture into the public realm.
Modern, restrained and confident — a top-of-the-line facade built to represent the brand it carries, and to hold its own on the Jeddah skyline for decades.
The illuminated ribbon wrapping the curved corner — the tower’s defining gesture.
Arrival view from the main road, retail frontage active at grade.
Twilight across the public plaza and pedestrian promenade.
Symmetrical composition centred on the main entrance canopy.
Vertical signage blade and the full-height lighting profile.
Warm-white cove lighting reading against graphite glazing.
Ground-floor arcade with four glazed shop units under a shaded soffit.
The tower seen along the tree-lined approach.
Stacked curved balconies articulating the corner volume.
Facade modelling in low evening light.
The tower within its surrounding urban fabric.
The physical study model on the studio bench — podium, landscaping, parking layout and street furniture built to scale alongside the working drawings.
The illuminated model on display: the corner ribbon, balcony stack and facade lighting scheme read exactly as they will on site at night.
Project no. MRD-01 · 12 Storey Apartment Facade · issued 01 May 2026 · click any sheet to enlarge
Sales & Reservations
Amgad Antry
أمجد العنتري
MIDMAC International · Jeddah, KSA